ICEPs, an innovative provider of accredited PT courses and fitness qualifications, wins investment at University of Suffolk Dragons’ Den event. Learn more & enrol today
ICEPs Wins First Place in University of Suffolk Business Event
We’re proud to announce that ICEPs (International College for Exercise Professionals) has been awarded first place and a strategic investment at the University of Suffolk’s Dragons’ Den-style business event — a high-profile competition that celebrated innovation, quality and academic rigour.
The judging panel — including the Mayor of Ipswich, local business leaders, and senior university figures — recognised ICEPs as an education provider raising the bar in professional standards across the international fitness industry.
Explore our accredited PT qualifications:
👉 Accredited Personal Training Courses
Learn more about the University of Suffolk:
👉 University of Suffolk
Our Mission: Learn. Grow. Win.
At ICEPs, we are committed to shaping the future of health and fitness education.
Through learner-centred, flexible, and innovative study options — delivered by subject specialists — our mission is to cut through the noise in the health and fitness industry by drawing on research evidence, guidance from world-leading organisations, and evidence-based practice to ensure learners have the tools, knowledge, and community to fulfil their potential.
This is more than just education. This is a movement.
LEARN. GROW. WIN.
We offer qualifications that are:
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Accredited and Ofqual-regulated
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Delivered by global subject specialists
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Backed by academic integrity and best practice
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Flexible and fully supported throughout
What Happened at the Dragons’ Den Event
Hosted at the University of Suffolk, the event brought together outstanding businesses to present their vision and impact to a panel of influential judges. Candidates were assessed against strict criteria including:
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Industry insight and innovation
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Market scalability
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Academic credibility and operational leadership
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Sustainable financial models
ICEPs Founder and CEO, William Allen, a University of Suffolk alumnus, outlined our global vision for education driven by science, regulation, and industry relevance. The award was presented by Professor Jenny Higham, Vice-Chancellor and CEO of the University.
“This recognition fuels our continued mission to elevate health and fitness education worldwide. We’re building a global community of professionals grounded in science, ethics, and excellence.”
– William Allen, Founder & CEO
Why Learners Choose ICEPs
From the UK to Europe, the Middle East, and beyond, learners choose ICEPs for qualifications that lead to long-term careers in the health and fitness sector.
Our most popular programmes include:
✅ Level 2 Certificate in Planning and Delivering Gym Instructing
✅ Level 3 Certificate in Planning and Delivering Personal Training
✅ Level 3 Diploma Practitioner in Personal Training
ICEPs supports every learner with one goal in mind: professional excellence through education that’s real, respected, and research-informed.
A Global Standard in Fitness Education
We don’t deliver shortcuts. We deliver futures. Our approach to education supports:
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Evidence-informed coaching practice
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Client safety and ethical standards
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Career development and global recognition
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Alignment with industry regulators and best practices
The health and fitness industry deserves a credible, modern standard — and ICEPs is setting it.
Ready to Lead the Change?
ICEPs – International College for Exercise Professionals
Accredited. Regulated. Respected.
Where fitness education meets global standards.